The Original Idea - Adidas - Juventus (2024)
Courtesy of Adidas
Swedish Girls | Adidas | Juventus | Milan Design Week
The Original Idea
To celebrate the launch of the capsule collection, Adidas and Juventus collaborated with Swedish Girls to create an installation inspired by the main piece of the collection. With a starting point in two iconic elements: the iconic 70s tracksuit by Adidas Originals and the famous bench from which Juventus was born, way back in 1897.
“The Original Idea” installation is a reinterpretation of “Seats System” (the furniture system by Swedish Girls).
Collaborators
Adidas, Juventus
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