Swedish Girls | Adidas | Juventus | Milan Design Week

The Original Idea

Adidas, Juventus & Swedish Girls; a creative collaboration centered around two elements; the iconic 1970s adidas Originals tracksuit and the famous bench where Juventus was founded, back in 1897.

“Seats System” was Swedish Girls’ first project as a duo in 2019 and has laid the foundation of their practice. “The Original Idea” represents the core of each player ;-) in the collaboration. Presented during Milan Design Week 2024.

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